M I N H W I N D » 2008

Mar

Honda Eco-Awareness

Honda has recently released a commercial spot called “Do, Keep Doing, Do Some More” which is a short whimsical animation piece that raises the idea of eco-awareness solution. It is about how we could make a difference to the environment according to the choices we make. Some of us may not have a bond with commercials or advertisements since we used to seeing them every single day, but this one will definitely makes you remember the message, story-telling style, and its clever way of branding. I think when it comes down to any Honda’s stuff in general; they’ve always managed to implant an idea into our brain. Thanks to the brilliant creative team at Wieden+Kennedy, they came up with the idea and art direction. The rest of the production work and animation were produced by the team at Not To Scale.

Mar

A Day In Portland

Posted In Travel 2 Comments

I have to say that it has definitely been quite a while ever since the day of graduation. I haven’t been able to travel back to Portland much these days, yesterday I decided to spend the entire day capturing any new changes around the school with my camera. Just for half a year and all of the new buildings in the area have already near finished. It’s hard to believe at this point that I actually stared at a strange place where I have always been commuting back and forth during school. I probably exaggerated or maybe it was just the feeling of being there again. There were a lot of expensive cars parked around the neighborhood. For some reason, the community in the Pearl District is getting wealthier and more developed everyday. Within the next a few years I don’t think I would be able to recognize this place again because everything changes so rapidly. If you get the chance also check out some my photos on Flickr as well.