Honda has recently released a commercial spot called “Do, Keep Doing, Do Some More” which is a short whimsical animation piece that raises the idea of eco-awareness solution. It is about how we could make a difference to the environment according to the choices we make. Some of us may not have a bond with commercials or advertisements since we used to seeing them every single day, but this one will definitely makes you remember the message, story-telling style, and its clever way of branding. I think when it comes down to any Honda’s stuff in general; they’ve always managed to implant an idea into our brain. Thanks to the brilliant creative team at Wieden+Kennedy, they came up with the idea and art direction. The rest of the production work and animation were produced by the team at Not To Scale.
You might also remember this famous spot: Honda Accord Cog
Client: Honda
Production Company: Not To Scale
Directors: Coan & Zorn
Producer: Dan O’ Rourke
Production Assistant: Ellie Whitehead
Animation: Luca Paulli, John Taylor, Dan Murtha
Agency: Wieden+Kennedy London
Creative Team: Sophie Bodoh & Ben Everitt
Agency Producer: Lucy Russell
Creative Director: Shay Reading
Executive Creative Director: Kim Papworth
March 20th, 2008 at 7:49 pm
the commercial is cool. are most of these layers video? it seems like the “running” water droplets were vector graphics.
thanks for turning me onto aftereffects. now that i have a little experience under my belt, i’ve been trying to figure out if the layers are video, vector graphics, or photos. i’m still trying to figure out how they do the effects like the spinning globe…
March 20th, 2008 at 11:09 pm
I’m glad you liked it and I’m also glad that you are learning After Effects. I haven’t been able to learn AE yet, but I don’t think adobe applications differentiate from each other a whole lot. They use the same methods as to layerings, maskings, channels, and so and so. I can’t wait to pick it up soon, at least just getting the hang of animation in AE.
You are right about the droplets, it looks like it was imported from Illustrator. As for the spinning globe, it’s probably stop-motion since you can tell by the slow frame-rate if not then it’s 3D. The spinning space ship is also stop-motion too. Look again closely! Btw, have you seen the Honda Accord Cog spot before?
March 21st, 2008 at 1:42 am
yeah. that makes sense about the globe. good observation.