Honda Eco-Awareness

Honda has recently released a commercial spot called “Do, Keep Doing, Do Some More” which is a short whimsical animation piece that raises the idea of eco-awareness solution. It is about how we could make a difference to the environment according to the choices we make. Some of us may not have a bond with commercials or advertisements since we used to seeing them every single day, but this one will definitely makes you remember the message, story-telling style, and its clever way of branding. I think when it comes down to any Honda’s stuff in general; they’ve always managed to implant an idea into our brain. Thanks to the brilliant creative team at Wieden+Kennedy, they came up with the idea and art direction. The rest of the production work and animation were produced by the team at Not To Scale.

Continue Reading »