It has been more than a year now since I last worked at Bent Image Lab. When I was there, I had a wonderful time getting to know the studio and participated in several cool projects. Before knocking on Bent’s door, my knowledge in the field of CG animation was very limited, as a matter of fact, I don’t do CG at all. I walked in with the intention to put my design and illustration skills to good use, little did I know the result turned out quite perfectly.

Bent definitely has taught me how to advance my technical skills and speed more efficiently. Each morning I always feel like I’m in a rush to get something done, but no matter what the circumstances were, I had to deliver all the projects on time. Since Bent Image Lab is a production house, we pretty much produced all of the final touches from scratch. The amount of labor and sweat went into each project was inconceivably intensive. I worked long hours and was constantly on the edge of deadlines.

When Nando Costa (founder of Nervo.tv) began collaborating with Bent, he brought his creative expertise in motion graphics to the team. Luckily, I got a few opportunities to sink my teeth into doing motion graphics. It was a lot of fun designing styleframes and preparing some of the animation assets for the compositing department. One day, I would love to be able to experiment and produce amazing projects in After Effects.

Thanks again for given me this greatest experience in the animation & commercial industry. Bent has taught me so many things, from every aspect of concept designing to the outcome of developments in production. Being surrounded in the core of many diverse talented people have made me realized how we each carry unique set of skills. I’m happy that I got to share part of my skills with the rest of the team at Bent.

Below are a few examples of what Bent Image Lab can do:

“Whale Song” for Modest Mouse

Coke: Hidden Formula

Lux Provocateur

BC Dairy Foundation “Russian Dolls”

Scott Naturals, “The Right Blend”

Honda has recently released a commercial spot called “Do, Keep Doing, Do Some More” which is a short whimsical animation piece that raises the idea of eco-awareness solution. It is about how we could make a difference to the environment according to the choices we make. Some of us may not have a bond with commercials or advertisements since we used to seeing them every single day, but this one will definitely makes you remember the message, story-telling style, and its clever way of branding. I think when it comes down to any Honda’s stuff in general; they’ve always managed to implant an idea into our brain. Thanks to the brilliant creative team at Wieden+Kennedy, they came up with the idea and art direction. The rest of the production work and animation were produced by the team at Not To Scale.

You might also remember this famous spot: Honda Accord Cog

Client: Honda

Production Company: Not To Scale
Directors: Coan & Zorn
Producer: Dan O’ Rourke
Production Assistant: Ellie Whitehead
Animation: Luca Paulli, John Taylor, Dan Murtha

Agency: Wieden+Kennedy London
Creative Team: Sophie Bodoh & Ben Everitt
Agency Producer: Lucy Russell
Creative Director: Shay Reading
Executive Creative Director: Kim Papworth