Roku Women’s History Month Banner Ads

Banner ad designs for Roku’s Women’s History Month campaign, highlighting female empowerment and authentic stories.

My art direction focused on visually expressing the beauty and strength of women by pairing meaningful words with cohesive layout compositions and color palettes. Color interpretations included purple to symbolize gender equality, black to represent resilience, red to signify passion and intense emotion, and pink to convey empowerment, strength, and confidence.

The layouts feature both single-title and multi-title formats showcasing partnered television series and films, unified by a cohesive campaign tagline.