GameStop “Deer Crossing” Holiday
- Creative Fields Illustration, Storyboard
- Client GameStop
- Link gamestop.com
Deer Crossing is a :30 commercial spot storyboarded to promote GameStop’s holiday offers.
The concept imagines what would happen if Santa assigned some of his elves to steal a GameStop truck for Christmas.
It was a fun experience collaborating with Richard Farmer and bringing this spot to life.
Scene 01 – EXT. NIGHT – WS/TRAV – Wide Shot + Tracking

Scene 02 – EXT. NIGHT – WS/TRAV – Wide Shot + Tracking

Scene 03 – INT. NIGHT – MS – Medium Shot

Scene 04 – INT. NIGHT – MS – Medium Shot

Scene 05 – EXT. NIGHT – WS – Wide Shot

Scene 06 – INT. NIGHT – CU – Close-Up

Scene 07 – EXT. NIGHT – CU – Close-Up

Scene 08 – EXT. NIGHT – MCU – Medium Close-Up

Scene 09 – EXT. NIGHT – WS – Wide Shot

Scene 10 – EXT. NIGHT – LA + MS – Low Angle + Medium Shot

Scene 11 – EXT. NIGHT – HA + MS – High Angle + Medium Shot

Scene 12 – INT. NIGHT – CU – Close-Up

Scene 13 – EXT. NIGHT – WS – Wide Shot

Scene 14 – EXT. NIGHT – OTS – Over-the-Shoulder

Scene 15 – EXT. NIGHT – MLS – Medium Long Shot

Scene 16 – EXT. NIGHT – JIB UP – Jib Movement

Scene 17 – END CARD – CUT TO

“Deer Crossing” :30 TV
CREDITS
Client
GameStop
Tagline
“Joy to the Players”
Agency
TRG Agency
Director
Richard Farmer
Art Director
Rodrigo Maycotte
Copywriter
Joey Googe
Archive Footage
Only high-resolution version available. Courtesy of Rodrigo Maycotte.