Room 105

Room 105 is a full-service production company and creative agency. I had the great privilege of designing their logo and website intro.

Initially, the early logo explorations pulled a lot of ideas from various keyholes, locks, keys, doors, and light sources. I wanted to capture the fundamental shape that belongs to a door or a room that could also be visually condensed into a meaningful interpretation of the agency’s mission.

The final logo lockups were executed in a much more minimal yet playful approach to translate the light source shining through a keyhole or door.

The use of the Red color symbolizes passion, complexity, and creativity that connects with the founders’ vision and mission statement.