Room 105

Room 105 is a full-service production company and creative agency. I had the privilege of designing their logo and website intro.

The early logo explorations drew inspiration from keyholes, locks, keys, doors, and light. I wanted to capture the fundamental shape of a door or keyhole that could be visually condensed into a meaningful interpretation of the agency’s mission. The final logo lockups take a more minimal yet playful approach, translating the idea of light shining through a keyhole or doorway.

The use of red symbolizes passion, complexity, and creativity, aligning with the founders’ vision and brand identity.